20 Social Media Writing Prompts for Small Businesses


Every small business owner I know has a unique and impressive story that led them from where they were (usually working for the man) to where they are (being the ultimate boss of their own destiny). These stories are what separate them from chains stores and big brands. They are what authentically connect them to the communities that they serve. So often the stories are never shared for many different reasons; modesty, shyness, or the feeling that no one cares. I am here to say that people DO care!  


Customers want to know the story of your small business, and you have the power and the platform to tell them! By using social media to show the world what is unique about you and your business, you stand out from the “marketing noise”. Why do you think bloggers can amass huge followings on Instagram and Facebook and popular businesses have to pay for every click? People want to connect with people.


But I understand, not every small business owner wants their own face front and center on Facebook and Instagram. Yes, pictures of people engage the most, but if you are camera shy, you can still share your story instead of just your product.


Below are 20 social media writing prompts that when paired with a beautiful image of you or your business will be a perfect compliment to your social media content.


  1. What about your business does a brand-new customer/client need to know?


  1. What are you most proud of about the experience you provide to a customer/client?


  1. What do you believe? What about the world are you fixing?


  1. What problems are you solving?


  1. What benefits are your current customers/clients enjoying?


  1. Why did you start your business?


  1. What do you hope for your clients?


  1. What is one thing your clients should do to make their lives better?


  1. Why did you locate your business where it is?


  1. What is something you have learned by owning your business?


  1. What inspires you?


  1. What are you most hopeful for about the future?


  1. What are you most thankful for in your business?


  1. What is something you look forward to every year?


  1. What do you love about the customers/clients you serve?


  1. How is your approach different?


  1. What do you enjoy most about the work that you do?


  1. What is your favorite part of your day?


  1. What is the best advice you received before opening your business?


  1. What is the best advice you received after opening your business?