3 tips to getting really really good testimonials

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Nothing gives me the warm-and-fuzzies quite like the practice of giving (and receiving) glowing testimonials for a job well done.
 
I think of this as a gratitude practice for my business as well as excellent content marketing that costs zero dollars.
 
Here are some stats on why testimonials are great for business:

  • Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers. (2013 B2B Content Marketing Trends Report) 
  • 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions (Dimensional Research)
  • 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. (BrightLocal)

 
Here are 3 steps you can use to get those great reviews from your most favorite clients:
 
#1 – Provide great service – I mean, duh. I almost left this step out of my list, but often if we just do this part, the testimonials come flying in, so please please please don’t skip this one.
 
#2 – Give gratitude – Do you thank your clients? Do you thank people who help you? Have you written a great review for another business lately? The exchange of gratitude is a beautiful thing.
 
#3 – Ask for them – Don’t be afraid to ask your customers for their feedback! I use a mini-questionnaire to ask each of my clients for a testimonial following our work together. Every quarter I update my website to include new testimonials with links to my clients websites (which also helps with SEO.) You are welcome to use my template, too!

Testimonial Questionnaire:
What was your biggest challenge before working with me?
What changes or results have you seen after working with me?
What is the most important thing a person should know about working with me?


And here is one of my most recent testimonials for you to see this survey in action from one of my favorite clients: Nick Davis of Nick Davis Photography

What was your biggest challenge before working with me?
I would say my biggest challenges were identifying the kind of work that I wanted to focus on and how to get there and also being comfortable saying no to things that didn’t meet that end goal. Something else was making decisions based on what/ where I want my business to be in 3 years.
 
What changes or results have you seen after working with me?
Since working with Lemon Umbrella I have more time with my family, better communication and less stress, learning how to say no to things that I didn’t enjoy working on gave me that time back which impacted my home life greatly. Now when I start building new relationships with business I know early on if this is a business that is helping me get to my future goals or not.  And if it isn’t I can either not do the work or have an associate photographer that I have brought on since working with Lemon Umbrella do the work.
 
What is the most important thing a person should know about working with me?
The Biggest thing that I LOVE about work with Shannon is that she is %100 in your corner and wants to help you make the hard decisions that will have the greatest impact. She just doesn’t help you be successful at business but knows how changes as a business owner can also impact the rest of your life. I have grown so much as a business owner since working with Lemon Umbrella.

Shannon