Do This To Make Your Customers Feel Appreciated
I am sure you have heard it said before: it is much more costly to attract a new customer than it is to keep an existing one. I believe this with all my heart, which is why I ache when I see businesses completely neglecting opportunities to make customers feel appreciated. A customer who feels like you care is much more likely to return than one who feels like they are just another notch on your proverbial bedpost.
There are many ways to make your customers feel appreciated. I listed a few of them in my post 3 Ways to Make Your Customer The Star, but today I want to talk about one strategy in particular that is becoming very near and dear to my heart: email marketing.
There is a handy dandy function of most email marketing systems that most small businesses are completely missing. This function is called automation.
You may have used email automation without even knowing it. If you use a reservation system or sell things online, likely you have some type of email that goes out automatically when a customer does something like making a reservation or a purchase.
Instead of one email, send a series!
I want you to go a step further and send a series of emails automatically through your email system instead of just one. Think of email automation as your welcoming committee, your way to make your customer feel appreciated, engaged, and like they are getting bonuses directly from you.
If you are a restaurant, your series could look like this:
Action: New Customer makes a reservation.
Your reservation is confirmed for Saturday, April 9th at 7:00pm for 2 Guests. If you need to make any changes to this reservation please contact us via phone at 555-555-5555 or reply directly to this email. We look forward to serving you.
Email #2 (sent in 3-4 days)
Thank you for dining with us. We know you have many options when choosing a place to eat, drink, and be merry, and we are honored that you chose us! As part of our community, you will be the first to know about extra special events, new items on our menu, and activities in and around our restaurant. We look forward to serving you again. Click here to make another reservation, or call us at 555-555-5555 if we can be of any assistance in your eating, drinking, or merriment in the future!
Email #3 (sent in another 2-3 days)
We appreciate you and want you to know we are here for you. At any time you may unsubscribe from our list, but if you stay with us expect to have an insiders look at the best food, drink, and action in and around Name of Restaurant.
(Link) Here is the list of local productions at our local theater.
(Link) Here are some ideas to make date night even more special.
(Link) Here is a link to our seasonal menu.
(Link) Here is a link to a write-up about our Chef in a local publication.
We look forward to serving you again very soon. Click here to make another reservation, or call us at 555-555-5555.
If you are a fitness studio, your series could look like this:
Action: A new student comes to class.
Thank you so much for coming to class at our studio! New students are what keep our energy and excitement alive and we cannot thank you enough for completely bringing it! We would love to see you again and have made it super simple to book your next class. Click this link to check out our schedule and reserve your spot. We look forward to seeing you again soon!
How’s it going? No, really we want to know! Feedback from our clients is what keeps us getting better. Know that we reply to every piece of feedback we get. We are committed to making sure you have the very best experience with us, which is why as a member of our community you will get emails and inspiration from us every so often. You will be the first to know about special events at our studio, challenges, and workshops. We are so excited to have you as part of our growing community and look forward to seeing you in class again soon. Don’t forget that booking is easy when you click this link to reserve a spot.
We appreciate you and want you to know we are here for you. At any time you may unsubscribe from our list, but if you stay with us expect to know about what is going on here at Studio Name and also receive tips to stay awesome and healthy right in your inbox. Here is a list of some of our favorite resources:
(Link) Here is inspiration to help you make time for fitness every day
(Link) Here is what our customers are saying about their results with us
(Link) Here is preview of our upcoming events
(Link) Here is a list of events happening in our city for fit minded folks like us
Don’t forget that booking is easy when you click this link to reserve a spot. We look forward to seeing you soon!
Remember any time you send an email to a customer you must be adding value to their inbox. Simply asking them to come back 3 times is not going to cut it! You have to give your customers a reason to like you, if you want them to buy from you again. This is why I suggest you set up a simple automation series of emails to welcome new clients.
Set it and forget it! When a new client takes action, these emails go out on a specific schedule without you having to do a thing.