Is Your Facebook Page Hurting Your Small Business?


I just Googled “Benefits of Planning” to find some inspiration to write an intro to this post and found this: “Planning enables companies to achieve efficiency and accuracy by coordinating efforts and managing time”. Duh!  

Making a plan and taking consistent action does produce results, but for some reason, most small business owners that I know do not make a plan for their social media posts. Maybe you have never heard of a “Social Media Content Calendar” or maybe you have heard of them, but they sound scary or like a thing that is going to take up a lot of time you don’t have. I am here to tell you that having a Content Calendar and making a plan for your social media posts WILL make your life easier!


The fact of the matter is, people make decisions about what to buy online first. In study conducted by Boston Consulting Group, it was determined that 53% of millenials (ages 18-29) explore brands social media accounts before deciding to purchase. 37% of all consumers outside the millennial age range are doing this same type of research. These numbers are on the rise and the moral of this story is, people are looking at your accounts before they buy from you and if what you are posting sucks, or worse, you aren’t posting anything, they will assume you are closed or not the right fit for them.


If you fail to plan, you plan to fail.


You might see this quote on the Fitspiration type of Instagram feeds when they talk about meal prep so you don’t binge. The same rules apply for social media. Meaning you will be up in the middle of the night with a quart of ice cream if you don’t heed my advice and Create A Social Media Content Calendar. (I kid, I kid, kind of.)


There are so many benefits creating a plan for how you communicate to the world via social media and here are five of them.


Your business will look more professional. Even if you are just getting started at using social media for your business, you will appear more professional when you are consistently posting on your accounts. The best way to get consistent at posting is to use a schedule to keep you organized. All the big brands have a team of people who dedicate their time to making sure the right content goes up at the right time to reach the right audience. You can do that, too, if you have a good strategy in less than a quarter of the time.


It will cause you less stress. As a small business owner, you have a billion to-dos floating around in that head of yours all day every day. I know, I’ve been there. When you set aside a specific amount of time each week to focus on your social media posts by Creating A Content Calendar, you will be able to check this item off your list and move on.


It will be easy to hand off. When you do get to the point of passing this task to an employee or contributor, you will already have an awesome system in place to make the training process simple, expectations easy to determine, and the management process seamless. The goal is to get this passed off, but if you don’t know how to do it, how will you explain to someone else how to help you?


It will make you think strategically about your business. You won’t miss another holiday or special event if you have a plan in place and time set aside to think about the future. Often small business owners get bogged down in the day-to-day leaving no time for business planning towards growth.


It will connect you better with your why. Expressing to your customers and potential customers why you do what you do the way you do it reconnects you to the reasons you started this business in the first place. Use your time Creating A Social Media Content Calendar as your time to think about what you really want your customers to know about you and your business.


Planning your social media content will benefit you and your business. If you are feeling inspired, don’t forget to download my free 10 Minute Tutorial – Creating A Social Media Content Calendar. And get posting!

social mediaShannon