Why I Made A Video

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As a small business owner it is hard to know what to spend money on. Advertising sales reps will tell you that their publication, or website, or direct mail piece, or printing services will solve all of your marketing challenges, but you and I both know it is not that simple.  

When it comes to spending money on marketing, you need to know your goals and do your research. I knew wanted a way to attract more traffic to my website, so when it came time to shell out some cash on marketing, I did my research and made this list before pulling out my checkbook.

  • Two-thirds of the world’s mobile data traffic will be video by 2016. (Source: Cisco)
  • The enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. (Source: Unruly)
  • Video attracts 2-3x as many monthly visitors, doubles time on website, and has a 157% increase in organic traffic from search engines. (Source:MarketingSherpa)
  • Of the 80% of Internet users who watched a video ad, 46% took some action after viewing the ad.

In my opinion, video provides online researchers with an even greater understanding of the experience they could have when working with me. And in this day in age, everyone is an online researcher.

All the statistics support the idea that video, as part of an online marketing plan, is essential to differentiation in upscale markets. I prefer to work with upscale clients, so it makes sense for me to invest in a high quality video that aligns with my brand and sets me apart from consultants.

Reading the words on the screen is all well and good, but seeing my face and hearing from me why I do the work that I do will help me attract the kind of people that I want to work with, passionate business owners who understand the importance of connecting with people.

I am very happy with the way this video captures why I do what I do. A big thank you to Meghan of Images In Play for working with me on this project.